A common thread between UBI Banca and territory.

A deep relationship between the bank and the people. This is the key concept of the above the line campaign of UBI Banca created by PG&W.

The link between UBI , originally Union of Italian Banks, and our country is expressed by transforming the orange-red tape of the brand in a soft stylized image of Italy, which culminates in a heart, symbol of the affective and not just effective relationship, between the bank and the territory in which it operates.
The concept is declined across the different local environments in which it UBI rooted becoming a real expressive code that gives life to an institutional format, strongly evocative. And so the tape acquires the appearance of the Mole Antonelliana to symbolize Turin, of Piazza della Loggia to evoke Brescia and of the rock carvings to remember the Vallecamonica.