Bianchi arrives in the center. And it is an event.

VIPs in the cycling and entertainment world and many authorities attended the opening of the new Bianchi store, curated by PG&W.

Great success for the opening of the first store of the historic bicycle brand Bianchi, right in the heart of Bergamo. The Rai commentator Davide Cassani lead the event, flanked by Filippa Lagerback, well-known face of Italian TV. Different personalities belonging to institutions, entrepreneurship, international press were there. And of course sport stars of the past who have raced on Bianchi bikes including Felice Gimondi, Moreno Argentin and Gianni Bugno, as well as cyclists of the present, members of the teams of the Giro d’Italia 2012, as Roberto Ferrari of Androni Giocattoli and Matteo Carrara of Vacansoleil -DCM . To close the parade of champions on two wheels, Vittorio Brumotti, bike trial champion and Bianchi testimonial.