Diamonds in the Sun.

Diamond Love Bond is a Diamond Company present in the diamonds Stock Markets all over the world. In Italy Diamond Love Bond S.p.A. sells only natural diamonds, IF Clarity and Triple Excellent quality, certified by GIA (Gemological Institute of America), marketed in the banks of the UBI Banca Group.

The theme of excellence inspired the campaign PG&W. The three ads, which appear in rotation on “Il Sole 24 Ore”, play through the “copy-ads” on the parallel between the quality of diamonds and that of the service.

The transparency reflects the clarity of the offer, the facets perfect recall the seriousness of the operators who “put their faces” and finally the passage of time evokes the exclusive meaning of a symbolic action, as the gift of a diamond.

In short, a world of values that goes far beyond the cost which, incidentally, is a real strength of DLB.