One day in Miami with PG&W and Billionaire.

The international campaign of Billionaire created by PG&W.

Three persons belonging to the world of the golden jet set land, of course on board of a private jet, at the airport in Miami. It is the plotline chosen by PG&W for the international campaign of Billionaire Italian Couture, the fashion line that exports all over the world the made in Italy and tailoring skills of its artisans.

Between late-night clubbing and travelling on limousine, champagne and night clubs, the communication describes luxury as a way of being and living, in full harmony with the Billionaire philosophy.

The advertisement crystallizes in a frame an environment, a mood, a story. The entire day is told by the shots that are part of the spring summer 2012 catalogue.