PG&W celebrates the first year of the Corriere della Sera Brescia.

Corriere della Sera Brescia is one year old. And celebrates with a celebratory campaign organized by PG&W. The advertising, diffused on the newspaper, celebrates its first year of life but also tells the excellent results obtained and the development of an integrated communication system.

Corriere della Sera Brescia, in fact, is not only a daily newspaper. It spreads its news through a website (corriere.brescia.it) and the app for tablets and smartphones.

The campaign expresses all these aspects. The body, however, has the function of “supporting evidence” and mentions the data recorded by Nielsen and Audipress.

The texts are accompanied by a visual birthday cake-shaped that symbolizes the birthday of the local newspaper and the expansion on the various means of communication.