PG&W creates the world of Allie.

A new revolutionary product is born. An electronic assistant “Powered by Allianz” that will change the way of travelling, and perhaps of living. And a new world is born, integrated and coherent.
There are stories that are worth telling. As the adventure of building a world. The starting point is, of course, a product. We gave it a name. Allie, who recalls Allianz but also the word “ally.” A valuable telematic help for the car and family safety. Then we gave it a face. And a character likeable and engaging is born. A character who has become the protagonist of packaging, press campaigns, video, point of sale material, three radio commercials, website and graphics of the app for smartphones.
All made by PG&W. A communication that is worth a world.