PG&W in the heart of Corriere della Sera.

Corriere della Sera Brescia is an insert dedicated to news, sports, business and leisure companies in the province of Brescia, on newsstands and online (brescia.corriere.it) from October 18th.

The announcement, as the headline “In the heart of the Corriere della Sera is your city” says, plays on two concepts: the back dedicated to Brescia is physically at the center of the Corriere della Sera and metaphorically is at the center of his interest. A closeness that also becomes affective.

The visual is expressed through two subjects: the first is a view that embraces the entire city, the second is a view of Piazza della Loggia, a symbol of the history and daily life of Brescia. Both seem to emanate from the center of the newspaper, with a visual effect of great impact.
The campaign will appear on a mix of media, including print, radio, billboards, and web dynamics.