The Importance of Being Victoria

The new brand image of the group leader in the production of tires and tubes is made by PG&W.

Around the concept of “Winning Attitude” the new brand image of Victoria is born. The group, through the brands Vittoria and Geax, manufactures tires and tubes for top cyclists around the world.

The study of the coordinated communication includes the construction of all the above and below the line material, the payoff of the materials for the store and the sales network, up to gadgets and the counters for their products.

A complex communication strategy, which will be implemented in several stages starting from the current season.