UBI Pramerica.
A brand alive and solid as a Rock.

UBI Pramerica, born from the meeting of two big companies, UBI Banca and Prudential Financial, is specialized in investment solutions for professional asset management. A strong identity, with a tradition of stability represented by the symbol of the brand, the Rock of Gibraltar. But also a dynamic and active reality, which continues to create value while protecting the assets of its customers. This is the meaning of the new institutional campaign, which reconstructs the image of the Rock with human figures. Because the experience of UBI Pramerica “goes through the world and the generations.”