UBI Pramerica.
Where investments are clear.

PG&W has realized for UBI Pramerica the below the line communication for three lines: GP Top Selection, GPM Private Open and Retail.

The elegant style of the brochure in black and white fits perfectly with the evocative images related to headlines that illustrate the key concepts of the product with clear metaphors.
For products intended for private banking – GP GPM Top Selection and Private Open – we used a two-tone cover design, to obtain a refined and elegant effect.
Also the line Retail focuses on the immediate understanding of the message: the images are simple, but highly symbolic.
The campaign’s objective is to put in contact the investor with the often complex world of the financial market, with an immediate and direct language.