Very active in social issues in India, the Group participates in various activities inspired by the motto “Rise”, an invitation to rise up, overcome obstacles and improve one’s life. A concept that translates into the desire to produce cars that are increasingly closer to the needs of people and the environment.
Mahindra has entrusted Pg&W with the European launch of the KUV100, a city SUV with bold and captivating lines, valuable in the city and fun on extra-urban routes.
PG&W created the campaign and managed all subsequent communication activities: on and off line advertising, social media, below the line materials, events, presentations, customer activation and promotion.
